You will receive a new link for each drive. So KPBS partnered with four other stations to develop techniques for pitching to sustainers during pledge. It is often possible to receive thank-you gifts from recent fundraising drives. High filtration and high breath-ability masks. For this graph, Target Analytics averaged donor revenues of 44 pubradio and 55 pubTV stations. Yes, you can view all the gifts currently available in our online catalog. As nouns the difference between gift and pledge is that gift is something given to another voluntarily, without charge while pledge is a solemn promise to do something. A 2011 survey of 84 stations by PBS and the Contributor Development Partnership at WGBH found that a quarter of stations didn’t offer sustaining memberships. “We were astonished at how well it turned out,” Phinney said. These washable Cloth Face Masks are made with two layers of knit fabric, and don’t feature a replaceable filter insert. KQED will verify the tax deductible portion of your contribution. If you are interested in a thank-you gift from a previous fundraising drive, it is often possible. But hesitation remains among local pubcasters, a portion of which don’t yet have recurring or sustaining donor programs, said John Mastrobattista, senior fundraising analyst at Target Analytics. PubTV stations move to pitch sustainer gifts during pledge. More than 125 participants from 94 stations participated in a May 8 PBS webinar on the project. At Twin Cities Public Television, donations from sustainers provide nearly a third of the station’s revenue, according to David Preston, membership director. Beginning today (April 21), fans who donate at least $45 online before May 5 will receive access to a special programming stream to listen to KQED Public Radio on a computer or smartphone without interruption for the duration of the May fund drive. Rather they're positioning it as one of their "gifts": Public comments about our on-air fundraising drives have not been ignored! In its last drive, sustainers made up 23 percent of new members. Please check your spam filter if you believe you haven’t received it. Pledge-free access is automatic for all Sustainers and is available to other members each drive with your contribution of $60 … Please note that at this time, you aren’t able to print your tax information from our Donor Portal. We must admit, it was quite a thrill to hear them talk about Trees for a Change on the largest NPR station in the country. Another issue is the lag time in realizing the financial benefits of sustaining memberships, since gifts don’t arrive at the station in a lump sum but are spread over months or years. All rights reserved. Copyright 2021. WTTW’s development staff is working through “logistical complications,” Liwanag said, such as practices for handling calls received from sustaining members during subsequent pledge drives — phone handlers need to discern whether the members are upgrading their ongoing donation or making an additional one-time gift. For example, if someone donates $3000 online during a pledge drive but the donor has been marketed to by major gifts, the source of gift is major gifts and credited to them. This article was first published in Current, May 13, 2013. The beauty of building a robust sustaining program lies in the high retention rates of these contributors, Preston said. KQED (TV) ... and regularly encouraged fans to donate to the non-profit station by offering elaborate pledge drive gifts. Appleby Arganbright encourages its clients to shoot for goals of converting 50 percent of its members to sustainers. Please contact us by emailing member@kqed.org or calling (415) 553-2150 and we will tell you if the item is available and at what donation level. Roughly 12 percent of the pledges received were sustainers, he said. KQED is offering quite the thank-you gift to listeners: A Pledge-Free Stream. Timing is everything: Recruiting sustainers early in a fiscal year helps to ease the problem by providing more cash in that reporting period. But PBS is mindful that not all stations will be prepared to offer sustaining memberships by August. Please note each drive requires a new Pledge-Free Stream Access Link. It's the 3-Day Emergency Preparedness Kit, featuring the Eton hand-crank radio, water, food, a first-aid kit, flashlight, whistle and all the other essentials you'll need in an emergency. About 18 months ago, KPBS General Manager Tom Karlo challenged the staff to “move the needle” on sustainers. Please contact us by emailing member@kqed.org or calling (415) 553-2150 and one of our representatives will tell you if the item is available and at what donation level. How long does it take to get my thank-you gift/tickets after I donate? “It was obvious from the very beginning that pitching sustainers in TV pledge worked,” she said. After a dip in May (during which KQED had a pledge drive), the station was back on top in June. sefton@current.org. And, no, I don't need to dislodge my tongue from my cheek, either. Aug 30, 2018 - Are you KQED? “That’s why we want to get this up and running.”. Give $144 to KQED instead of the food bank: 400 people starve (92% of your pledge value). And it’s still evolving. But pledge-free streams do help remove a barrier for audience members who want to listen to the station’s programming and not the drive. As an eligible Sustaining Member, we're offering you the option to hear your favorite programs without interruption during our on-air fundraising drive. Of 3,000 viewers who joined KPBS as new members, 85 percent of sustainers are renewed members; only 23 percent of non–sustaining members renewed. All donations up to $100,000 will be matched. Questions, comments, tips? Donors without an email address will receive a printed version of the tax letter scheduled to be mailed on 1/31/2021. (Photo: KPBS). Additional breaks were produced for Billy McLaughlin: Starry Night with Orchestra Nova and Rick Steves’ Europe: Season Seven. But “pledge has always been the best acquisition tool for new members,” Phinney said. But the biggest hurdle, according to fundraising specialists, is adjusting for the change in their cash flow when membership contributions come through monthly donations of $10 to $15, rather than much higher gifts tied to premium offers. SOPTV now has 5,611 active members, of which 85 (about 1.5 percent) are sustainers, after about a year of effort. “People love what we do and want to give us money,” Preston said. KQED relies on the generous support of our local communities to provide quality programming and services. Roughly 10 percent became sustainers. Looking for the ideal Kqed Gifts? With elections on the horizon, wildfire season in full swing and a global pandemic to contend with, there's a lot to keep up on. Ongoing commitments from sustainers lifted TPT’s overall first-year retention rate among new members from that pledge drive to 45 percent, Preston said. It is often possible to receive thank-you gifts from recent fundraising drives. It will send nonsustainer versions of each pledge special, with pitches for sustainer gifts stripped out of national breaks. The Public Media Business Association has also been working to support expansion of stations’ sustainer memberships, according to Andy Schwarz, executive director. Come check out our giant selection of T-Shirts, Mugs, Tote Bags, Stickers and More. KQED, the PBS member station in San Fransisco, has added a high-tech component to its familiar on-air pledge drives — a detailed virtual set. KQED does little to … It’s not incredibly difficult, but there’s a lot to it. “If this is not a silver bullet, it’s as close to it as a lot of us have ever experienced,” said Rick Lore, chief development officer at Maryland Public Television, which has made a concerted push to expand its sustainer program over the past two years. When do they recognize the revenue?” he said. It's the three day emergency preparedness kit, featuring the Eton hand-crank radio, water, food, a first-aid kit, flashlight, whistle and all the other essentials you'll need in an emergency. Notify me of follow-up comments by email. Your email address will not be published. One year later, 529 of these new members renewed, but the difference in retention rates between the two groups was substantial. Among all the survey participants, an average of 4 percent of their members contributed as sustainers. KQED supporters help enrich lives by providing quality programming as well as resources that strengthen media literacy skills, empower youth voices and encourage civil discourse. Pledge drive is similar to these topics: Moneybomb, South African Broadcasting Corporation, ... though its usage waned in recent years in favor of increased usage of special pledge drives throughout the year. Current (https://current.org/2013/05/pubtv-stations-move-to-pitch-sustainer-gifts-during-pledge/), In the KPBS-led pilot testing appeals for sustainer gifts during pledge, travel host Rick Steves, left, appeared in pitch breaks with KPBS’s Maura Daly Phinney. 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